Jacklyn Diane Smith
Throughout my 10+ years of professional graphic design experience, I have spearheaded projects that span print media, digital ads, email campaigns, social content, and media production - just to name a few! I thrive on creating seamless visual narratives that directly connect with consumer goals and emotions. Successfully managing photo and video teams, in-house graphic designers, external partners and marketing vendors to create cohesive omni-channel marketing campaigns, has led to boosted brand recognition, increased prospect acquisition and improved client retention. My passion lies in not just crafting aesthetically pleasing designs, but in leveraging design to strategically support overarching business goals.
As an Art Director, I believe that a positive team spirit is integral to achieving collective success. I strive to understand the unique perspectives each team member brings to the table, in order to cultivate a harmonious atmosphere that fuels great work. I deeply value human connection and work hard to cultivate and keep relationships both in and out of the office.
But don’t just take my word for it… 😉
Working with Jacklyn was a delight. She is a diligent, creative, thoughtful self-starter who is quick to adapt to changing direction. Truly a "people person," she has successfully navigated intense work environments with a great attitude and attention to detail that makes her a reliable team member. Jacklyn pays attention to design around her and is able to create across many channels. I would recommend her to anyone!
Claudia Sherman Creative Director
Jacklyn is invaluable as our Art Director, overseeing all creative efforts from start to finish; she leads all projects from the point of ideation all the way through execution for her and her team. She has a unique ability of conceptualizing ideas and bringing them to life in a way that stays true to the brand while also innovating. She is able to take broad strategies and translate these into action and outcome, bringing widely nuanced ideas to life. She is truly so talented and so rare!
Amanda Croce Chief Marketing Officer
Jacklyn worked with me on a few projects, and she was consistently diligent and attentive to detail. She would often push her creative scope, while remaining within brand guidelines, and offer fresh compositions. Her work ethic especially showed when she would learn subjects, completely out of her profession, to fulfill a project need and ensure projects were completed on time.
Alex Gaskins Gaskins Marketing